Branding is still a useful activity? Reach and frequency is still a useful...
Source: http://community.microsoftadvertising.com/blogs/analytics/archive/2009/07/06/getting-back-to-basics-why-web-advertising-needs-traditional-media-metrics.aspx Getting Back to Basics – Why Web...
View ArticleBritish Teenagers Would Rather Lose TV Than The Internet
Source: http://www.businessinsider.com/british-teenagers-would-rather-lose-tv-than-the-internet-2011-10 Young British teenagers would rather lose access to a TV than access to the Internet or their...
View ArticleHere’s The Information Facebook Gathers On You As You Browse The Web
Source: http://www.businessinsider.com/facebook-tracking-2011-11 Facebook stirred up privacy concerns when it came out that its “Like” and “Share” buttons appearing all over the web actually report...
View ArticleThe World’s Largest Blockbuster Drug Just Went Generic — Here Are The Winners...
Source: http://www.businessinsider.com/the-nations-largest-blockbuster-drug-just-went-generic-2011-11 With the expiration of Pfizer’s patent exclusivity on Lipitor, the nation’s top selling drug will...
View ArticleFacebook Will Have One Billion Users By September
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View ArticleYoung Women Are The Most Valuable Mobile Ad Demographic
Source: http://www.businessinsider.com/young-women-are-most-valuable-mobile-ad-demographic-2012-2 Business Insider Intelligence is a new research and analysis service for real-time insight and...
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